This will be my last post of 2016, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find to be thought-provoking and useful, and I've been immensely gratified by how this blog has been received. In 2016, our total pageviews more than doubled over the 2015 level.
For the past few years, I've used my last post of the year to share which posts have been most widely read. The ranking is based on cumulative total reads, so older posts obviously have a built-in advantage. So, in case you missed any of them, here are our five most popular posts:
- An Inconvenient Truth About B2B Demand Generation
- Why Content Marketing is the Best Way to Build the Brand
- Use an Importance-Performance Matrix to Get Marketing and Sales Talking
- Customer Experience is the New Competitive Battleground in B2B
- What Separates Top-Performing Marketers From the Field
Happy New Year, everyone!
Illustration courtesy of Republic of Korea via Flickr CC.