tag:blogger.com,1999:blog-2390929160282748742.post2626368945153964747..comments2024-03-27T02:21:50.804-05:00Comments on B2B Marketing Directions: The Basic Idea of Return on InvestmentG. David Doddhttp://www.blogger.com/profile/09073614864749043762noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2390929160282748742.post-70270396042851356332010-05-05T22:42:54.091-05:002010-05-05T22:42:54.091-05:00"ROI has become the gold standard for measuri..."ROI has become the gold standard for measuring the performance of marketing." This is very true, like you said, CEO's CFO's and the like will never sing off on a proposal if they do not firmly believe that positive returns will come from it. If you cannot at the very least estimate your ROI, you might be in trouble. We actually help people measure these things all the time and we are seeing great results: http://bit.ly/aLJhhXB2B Mavenhttp://www.futuresightconsulting.comnoreply@blogger.com