tag:blogger.com,1999:blog-2390929160282748742.post883782778165834254..comments2024-03-28T08:45:24.817-05:00Comments on B2B Marketing Directions: Are Your Lead Response Practices Costing You Sales?G. David Doddhttp://www.blogger.com/profile/09073614864749043762noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2390929160282748742.post-5643500354807811242016-01-23T11:19:34.294-06:002016-01-23T11:19:34.294-06:00A good follow-up for a download would be an invita...A good follow-up for a download would be an invitation to a webinar or a series of informative emails. A good follow-up for a webinar would be an emailed information package that includes a product or service brochure, a recap on the webinar, some how-to or next step instructions, and perhaps a free trial. The individual might then contact the company to sign up, or the sales person would then be in a better position when placing a sales call.Anonymoushttps://www.blogger.com/profile/08761619487332655667noreply@blogger.com