tag:blogger.com,1999:blog-2390929160282748742.comments2024-03-18T07:55:52.130-05:00B2B Marketing DirectionsG. David Doddhttp://www.blogger.com/profile/09073614864749043762noreply@blogger.comBlogger236125tag:blogger.com,1999:blog-2390929160282748742.post-43675092690199168452024-01-23T05:34:30.392-06:002024-01-23T05:34:30.392-06:00Absolutely agree! Rose's "Content Marketi...Absolutely agree! Rose's "Content Marketing Strategy" stands out in a crowded field, offering practical insights and a strategic approach that sets it apart. A must-read for B2B marketers seeking depth and practicality in navigating the complexities of content marketing. Highly recommended!<br />génération de leads qualifiéshttps://www.leadsprovider.fr/nos-solutions/teleprospection/prospection-telephonique-btob/generation-de-leads/noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-78091267446351383692017-08-30T07:50:02.632-05:002017-08-30T07:50:02.632-05:00This is an outstanding blog post, thanks DAVID DOD...This is an outstanding blog post, thanks DAVID DODD DataCaptivehttp://www.datacaptive.com/services/account-based-marketing/noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-29055861280865275712017-07-25T16:49:52.532-05:002017-07-25T16:49:52.532-05:00I had never really thought about the accessibility...I had never really thought about the accessibility component of content marketing... great point! Thanks!Dana Dolanhttp://www.relentlesswriting.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-43364495639804127812017-06-16T06:28:06.859-05:002017-06-16T06:28:06.859-05:00Thanks for your comment, Jill. I agree that testin...Thanks for your comment, Jill. I agree that testing, while critical for improving marketing performance, can produce a few false starts and delay the realization of desired results. It's also important for marketers to set realistic expectations regarding the time required for marketing activities to produce results. Some activities can produce results fairly quickly, while others operate over a much longer period.G. David Doddhttps://www.blogger.com/profile/09073614864749043762noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-45506471596683526012017-06-14T01:22:58.839-05:002017-06-14T01:22:58.839-05:00Thanks for your overview David. I wonder if one of...Thanks for your overview David. I wonder if one of the problems for organisations assessing marketing is that often marketers have a longer term focus and they know they need to test their way to success. Educated guesses are good but they are still guesses and the market is the best arbiter around. That can mean a few false starts as they work it out which can be frustrating for CEOs and boards that are looking for sales or evidence they are on the right track.Jill Brennanhttp://harbren.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-1185708152856929352017-03-27T06:16:59.208-05:002017-03-27T06:16:59.208-05:00Great post & must read for every marketer.Great post & must read for every marketer.Martin Loishttp://www.faithcallcenter.com/content-marketing-lead-generation.htmlnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-46307962906986122812017-03-08T16:31:01.722-06:002017-03-08T16:31:01.722-06:00Thanks for your comment, Leigh, and for the links ...Thanks for your comment, Leigh, and for the links to the two articles. Both were very good! By the way, it's nice to hear from someone in Nashville. I live and work just up the road in Crossville.G. David Doddhttps://www.blogger.com/profile/09073614864749043762noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-44030287559452861772017-03-08T13:27:24.085-06:002017-03-08T13:27:24.085-06:00Excellent research, objective and to the point. I ...Excellent research, objective and to the point. I see content marketing as a huge opportunity for building customer loyalty and generating promoters in both B2B and B2C. <br /><br />A recent Walker Study (https://www.walkerinfo.com/customers2020/) shows customer experience overtaking Price/product as key differentiator by 2020. Content is and always has been largely an experience, whether it be to inform or entertain. Those who understand this and use it as a retention/promoter generation tool will thrive in this new era of enlightenment. With B2B, that experience is largely about building trust and showing respect for the decision making processes of business leaders.<br /><br />Here are 2 articles that extensively discuss the topic: http://cxwiz.com/ReclaimLoyalty and cxwiz.com/SellExperience<br />I look forward to reading more. Best Regards, Leigh ClayborneAnonymoushttps://www.blogger.com/profile/01735555047079624373noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-55133852025648505262016-12-18T07:13:58.353-06:002016-12-18T07:13:58.353-06:00Nice summary David.. Nuspark is getting into ABM.....Nice summary David.. Nuspark is getting into ABM...Paul Mosensonhttp://www.nusparkmarketing.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-79131190573424656362016-09-27T11:31:03.313-05:002016-09-27T11:31:03.313-05:00Very nice synopsis.Very nice synopsis.John Bernardi's Bloghttps://www.blogger.com/profile/08166012301623601299noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-91435319782661751082016-09-15T23:29:49.862-05:002016-09-15T23:29:49.862-05:00Thanks Thanks Andynoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-54442328015772719852016-08-10T01:10:06.167-05:002016-08-10T01:10:06.167-05:00This a great post! I enjoyed reading it.
I think...This a great post! I enjoyed reading it. <br /><br />I think this <a href="http://alwaysopencommerce.com/key-contributors-content-marketing-success/" rel="nofollow">article</a> could complement your post.<br /><br />Good luck with your future piece :)Steve Berkehttps://www.blogger.com/profile/08835816275006106945noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-87338429732446337652016-07-11T04:46:14.898-05:002016-07-11T04:46:14.898-05:00Really like the term "embryonic buyers" ...Really like the term "embryonic buyers" - it covers a well defined type of people who will buy in the future although they don't really have the intention yet. Great article, thanks for sharing!Viktor Egrihttp://blog.automizy.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-13749590612436274112016-04-21T04:43:53.978-05:002016-04-21T04:43:53.978-05:00A very useful and informative article, really love...A very useful and informative article, really loved the way you explained the whole expectation of buyer. the expectation of any buyer changes every time. i would like to share you a link where you can get some more useful information and data like this. Please visit this website: http://www.smstudy.com/ArticlesAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-44677637983680961152016-03-23T14:55:07.342-05:002016-03-23T14:55:07.342-05:00How do you account for such a large difference in ...How do you account for such a large difference in the two sets of numbers?<br /><br />MAnonymoushttps://www.blogger.com/profile/12655713434453103246noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-6893768027751831872016-03-23T06:24:08.195-05:002016-03-23T06:24:08.195-05:00We know b2b marketing but b2b branding is differen...We know b2b marketing but <a href="http://www.wittyparrot.com/sales-enablement" rel="nofollow">b2b</a> branding is different from B2C in some crucial ways, including the need to closely align corporate brands, divisional brands and product/service brands and to apply your brand standards to material often considered “informal” such as email and other electronic correspondence.Dhruvahttps://www.blogger.com/profile/17468862261660123498noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-24656496223007378532016-02-16T10:08:20.746-06:002016-02-16T10:08:20.746-06:00As a B2B content marketer and writer I completely ...As a B2B content marketer and writer I completely agree with this article.<br /><br />Too many companies are producing a "so-so" blog with "me too" content.<br /><br />Content marketing is the same as cinema, music or literature. Only the most outstanding content will capture the attention of the audience. <br /><br />Companies need to do whatever it takes to get there.<br /><br />It's not easy. <br /><br />But it's worth it.Clementhttp://www.limwriter.com/noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-29625237723412643142016-02-14T11:25:39.716-06:002016-02-14T11:25:39.716-06:00Great piece. Is there a Linkedin share button?Great piece. Is there a Linkedin share button?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-5643500354807811242016-01-23T11:19:34.294-06:002016-01-23T11:19:34.294-06:00A good follow-up for a download would be an invita...A good follow-up for a download would be an invitation to a webinar or a series of informative emails. A good follow-up for a webinar would be an emailed information package that includes a product or service brochure, a recap on the webinar, some how-to or next step instructions, and perhaps a free trial. The individual might then contact the company to sign up, or the sales person would then be in a better position when placing a sales call.Anonymoushttps://www.blogger.com/profile/08761619487332655667noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-39795954760744048952016-01-18T16:37:19.079-06:002016-01-18T16:37:19.079-06:00Great article! As a marketer, I have totally been ...Great article! As a marketer, I have totally been at different companies where my sales team was not using half the marketing content we created because they didn't know where it was (or if it existed at all). A great tool is Ecos, because it's so easy to use, saves the sales team time creating presentations, and ensures that they are on brand because content comes straight from marketing! http://ecosprez.com/Kristina Dolanhttp://www.ecosprez.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-26450240599605948032016-01-04T23:12:02.301-06:002016-01-04T23:12:02.301-06:00Yes, "content marketing" as the "pr...Yes, "content marketing" as the "process" will be more difficult as more and more companies are doing it now, something that is worth noting though is that there is no better time than now that the best brand communicators will still succeed in this area, because the demand for meaningful content will not stop and as consumers become more aware of the content that they want to consume, those brands who will be able to deliver quality in a consistent way will still make it through this difficult season.<br /><br />I still believe that the best asset of content marketing is the communication part, and that is something that is unique, can not be duplicated but would need a lot of effort to develop.Robert Cristobalhttp://www.framethreesixteen.comnoreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-79069639332078492522016-01-03T23:57:18.138-06:002016-01-03T23:57:18.138-06:00Many companies have understood the importance of c...Many companies have understood the importance of content marketing. So, it is obvious that it will be challenging this year. To face this, write content that makes the reader to be interested to read more and portray in the right place where you can get more visitors for your content. Quality of the content is more important than the quantity. So give simple and useful content. Mainly in B2B content marketing the content should not be forcing only a product or service rather it should be casual and specific according to the reader perspective.<br /><br />Shiny<br />Bizbilla - Global B2B marketplaceAnonymoushttps://www.blogger.com/profile/18230182830311980065noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-85077351587126386522016-01-03T07:34:06.587-06:002016-01-03T07:34:06.587-06:00"Content Shock" should come as no surpri..."Content Shock" should come as no surprise as it is basic economics. As marketers find effective tactics, they pile in until the volume of messaging far outstrips consumers ability or desire to consume it. Also, much like social, it takes work and QUALITY content. You can't simply post it and they will come. 99% of all brand content receives zero engagement. The likely response will be more paid and retargeted media as marketers seek "guaranteed" reach.Anonymoushttps://www.blogger.com/profile/16606308749537437996noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-36356244552012597042015-11-20T12:46:52.166-06:002015-11-20T12:46:52.166-06:00Today, content is important and it must be enterta...Today, <a href="http://www.adyingartcompanyltd.com/" rel="nofollow">content</a> is important and it must be entertaining, interesting or useful.<br />Anonymoushttps://www.blogger.com/profile/02359145251648783554noreply@blogger.comtag:blogger.com,1999:blog-2390929160282748742.post-53406965532385351212015-11-11T04:15:49.294-06:002015-11-11T04:15:49.294-06:00Superb way of explaining, and great blog to get wo...Superb way of explaining, and great blog to get wonderful information. <a href="http://smartskink.com" rel="nofollow">Smart Skink</a><br />Anonymoushttps://www.blogger.com/profile/00536647169868657088noreply@blogger.com