Sunday, September 13, 2026

[Research Round-Up] Thought-Provoking Insights on the State of the CMO

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Source:  Lippincott and Bloomberg Media (This month's Research Round-Up features the CMO Outlook 2026 survey by Lippincott and Bloomberg...
Sunday, August 30, 2026

Strategy Has Assimilated Many Aspects of Marketing, and That's Not Necessarily Bad

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"We are the Borg. You will be assimilated. Resistance is futile." Over the past half century, strategy has become the primary mech...
Sunday, August 16, 2026

Why You Shouldn't Rely Too Much on Best Practices

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Many marketing leaders and frontline marketers have a "thing" for marketing best practices. And, it's easy to understand why. ...
Sunday, August 2, 2026

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

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Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics curren...
Sunday, July 19, 2026

What Would Peter Drucker Say?

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Peter Drucker is universally regarded as one of the most influential voices in the field of business management of the past 80 years. During...
Sunday, July 5, 2026

How to Win With Buyers Before They Become Buyers

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In my last post , I introduced the concept of opportunistic learning . I wrote that information has become so abundant and easily accessible...
Sunday, June 21, 2026

Why B2B Marketers Need to Know About "Opportunistic Learning"

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One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent busin...