Sunday, March 30, 2025

[Research Round-Up] A Detailed Look at Real-World B2B Buying

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(This month's Research Round-Up discusses the 2024 B2B Buyer Experience Study by 6sense. The 6sense study provides detailed insights reg...
Saturday, March 15, 2025

[Book Review] How to Build the Strategic Human Relationships that Drive B2B Growth

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Source:  Kogan Page An old business adage states, "People buy from people." Other versions of the adage include:  "People buy...
Sunday, March 2, 2025

Cracking the Code on Strategic ABM Success

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  The Story of ABM Over the past two-plus decades, account-based marketing ( ABM ) has evolved from a niche marketing discipline used mainly...
Sunday, February 16, 2025

[Research Round-Up] Two Surveys Take the Pulse of Senior Marketers

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(This month's Research Round-Up features two recent surveys that examine the attitudes and plans of senior marketing leaders. While both...
Sunday, February 2, 2025

The Recipe for Content That Creates Mental Availability

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  Key Takeaways If your company isn't in a potential buyer's initial consideration set, your odds of making a sale are no greater th...
Sunday, January 26, 2025

[Book Review] A First-Rate Guide to Optimizing the Value and Performance of Content

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Source:  Content Science Effective content has become critical to business success, as companies have faced successive waves of disruptive d...
Sunday, January 12, 2025

Why We Need a New Model of B2B Marketing

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The marketing model currently used by most B2B companies has significant flaws, and most of the tactics used to improve B2B marketing perfor...