Sunday, November 17, 2024

B2B Brand Management Basics - Part 1

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  A few weeks ago, I published a post that asked, " Is B2B Brand Marketing Making a Comeback? " My post was prompted by the releas...
Sunday, November 3, 2024

It's Time to Change How We Think About Content Marketing

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Last month, Content Marketing Institute and MarketingProfs released selected findings from their 15th annual content marketing survey . This...
Sunday, October 27, 2024

"No Decisions" - Why They Happen and What You Can Do About Them

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The quest to understand how people make buying decisions has probably consumed more brainpower than any other topic in marketing and sales. ...
Sunday, October 20, 2024

[Research Round-Up] New Insights on B2B Marketing and the World's Most Valuable Brands

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  (This month's Research Round-Up features an overview of the latest "State of B2B Pipeline Growth" survey by Pipeline360 and ...
Sunday, October 13, 2024

[Book Review] A Pragmatic "How-To" Manual for Revenue Operations

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Source:  Kogan Page Limited The 2023 LinkedIn Jobs on the Rise list identified Head of Revenue Operations (a/k/a Chief Revenue Officer) as ...
Sunday, October 6, 2024

Are Your Revenue Generation Programs Targeting the Right Customers?

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  Source:  Shutterstock (This post is an edited/updated version of a post I published early last year. With the fourth quarter of 2024 now u...
Sunday, September 29, 2024

Is B2B Brand Marketing Making a Comeback?

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Dentsu, the global provider of marketing and agency services, recently published the 2024 update to its Superpowers Index study . Dentsu has...