Sunday, November 23, 2025

[Research Round-Up] 6sense Study Provides Critical Insights on B2B Buyer Behavior

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Source:  6sense 6sense published the findings of its "2 025 B2B Buyer Experience Study " (the "2025 Study") earlier this...
Sunday, November 9, 2025

Why Mission Is the Critical Foundation of Effective Marketing Planning

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The fourth quarter of 2025 is well underway, which means many B2B marketers have begun planning for next year. Marketing planning processes ...
Sunday, October 26, 2025

[Book Review] A Practitioner's Guide to Brand Associations

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Source:  Ullrich Appelbaum After languishing in the shadow of demand generation marketing for more than two decades, B2B brand marketing is ...
Sunday, September 28, 2025

What Has (and Hasn't) Changed in B2B Marketing

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"What has been will be again, what has been done will be done again, there is nothing new under the sun." Ecclesiastes  1:9 (New I...
Sunday, September 14, 2025

Long Live the 4Ps!

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Source:  Shutterstock The latest salvo of criticism aimed at the venerable 4Ps of marketing was fired by Joanne Seddon, the CEO of the Marke...
Sunday, August 31, 2025

[Book Review] A Playbook for Leading Marketing in a VUCA (Volatile-Uncertain-Complex-Ambiguous) World

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Source:  Greenleaf Book Group Human beings are hard-wired to crave predictability and detest uncertainty. We all want to know that our decis...
Sunday, August 17, 2025

Six Key Steps to Winning CFO (and CEO) Support for Increased Investment in Brand Marketing

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After languishing in the shadow of performance marketing for more than two decades, B2B brand marketing is experiencing a renaissance. The n...