Sunday, August 2, 2026

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

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Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics curren...
Sunday, July 19, 2026

What Would Peter Drucker Say?

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Peter Drucker is universally regarded as one of the most influential voices in the field of business management of the past 80 years. During...
Sunday, July 5, 2026

How to Win With Buyers Before They Become Buyers

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In my last post , I introduced the concept of opportunistic learning . I wrote that information has become so abundant and easily accessible...
Sunday, June 21, 2026

Why B2B Marketers Need to Know About "Opportunistic Learning"

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One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent busin...
Sunday, June 7, 2026

How CMOs Can Cultivate Strategic Influence

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Many marketing pundits and practitioners now believe the marketing function in most companies has less influence than it should have. Market...
Sunday, May 24, 2026

NetLine's Latest Data Reveals How Business Professionals Actually Consume Content

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Source:  NetLine Corporation NetLine Corporation recently published its " 2026 State of B2B Content Consumption & Demand Report. ...
Sunday, May 10, 2026

Surveyed CEOs Paint a Mixed Picture of CMO Performance

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Source:  Boathouse Group, Inc. Surveyed CEOs gave their CMO high marks for alignment with CEO and business objectives, effectiveness at buil...