Sunday, March 1, 2026

A Powerful (But Not Easy) Way to Boost the Influence of Marketing

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In my latest three posts ( here , here , and here ), I've been discussing the widely-held perception among marketers that the marketing ...
Saturday, February 14, 2026

How to Elevate the Influence of the Marketing Function

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Source:  Shutterstock Many marketers believe that the marketing function in most companies doesn't have as much influence as it should h...
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Sunday, February 1, 2026

What the Rise of Strategy Meant (and Means) for Marketing

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Many marketers now believe that the marketing function in many companies has less influence than it should have - or once had. As one exampl...
Sunday, January 18, 2026

Has the Influence of the Marketing Function Declined?

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(David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, "Marketing is too important to be left to the...
Saturday, January 3, 2026

Looking Back, Looking Forward - 2026 Edition

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Source:  Shutterstock The beginning of a new year is what behavioral scientists call a temporal landmark - a date that is more meaningful t...
Sunday, December 21, 2025

Three "Ugly Duckling" Posts From 2025

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A couple of weeks ago, I published the list of my ten most popular posts of 2025 . I ranked posts based on cumulative total reads, which mea...
Sunday, December 7, 2025

Our 10 Most Popular Posts of 2025

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This will be my last regularly scheduled post for 2025, and I want to thank everyone who has spent some of his or her valuable time reading ...