B2B Marketing Directions

The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed.

Sunday, October 25, 2026

Why Strategy Matters More, Not Less, in the AI Era

›
  Artificial Intelligence Is a Transforming Technology It's now clear that artificial intelligence (AI) will transform how business is c...
Sunday, October 11, 2026

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

›
Source:  Orbit Media Studios (This month's Research Round-Up discusses some of the major findings in Orbit Media's 2026 survey regar...
Sunday, September 27, 2026

Why Strategy Should Always Come Before Planning

›
"To every thing there is a season, and a time to every purpose under the heaven:" Ecclesiastes 3:1 (King James Version) The fourt...
Sunday, September 13, 2026

[Research Round-Up] Thought-Provoking Insights on the State of the CMO

›
Source:  Lippincott and Bloomberg Media (This month's Research Round-Up features the CMO Outlook 2026 survey by Lippincott and Bloomberg...
Sunday, August 30, 2026

Strategy Has Assimilated Many Aspects of Marketing, and That's Not Necessarily Bad

›
"We are the Borg. You will be assimilated. Resistance is futile." Over the past half century, strategy has become the primary mech...
Sunday, August 16, 2026

Why You Shouldn't Rely Too Much on Best Practices

›
Many marketing leaders and frontline marketers have a "thing" for marketing best practices. And, it's easy to understand why. ...
Sunday, August 2, 2026

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

›
Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics curren...
›
Home
View web version

About Me

My photo
G. David Dodd
I've been advising and supporting B2B companies for over twenty-five years. I work with clients to evaluate major strategic issues and initiatives, develop effective business and marketing strategies, and implement operational improvement programs. In the B2B marketing space, my primary focus areas are strategy development, content development, marketing process improvement, and marketing performance measurement.
View my complete profile
Powered by Blogger.