Sunday, June 7, 2026

How CMOs Can Cultivate Strategic Influence

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Many marketing pundits and practitioners now believe the marketing function in most companies has less influence than it should have. Market...
Sunday, May 24, 2026

NetLine's Latest Data Reveals How Business Professionals Actually Consume Content

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Source:  NetLine Corporation NetLine Corporation recently published its " 2026 State of B2B Content Consumption & Demand Report. ...
Sunday, May 10, 2026

Surveyed CEOs Paint a Mixed Picture of CMO Performance

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Source:  Boathouse Group, Inc. Surveyed CEOs gave their CMO high marks for alignment with CEO and business objectives, effectiveness at buil...
Sunday, April 26, 2026

[Research Round-Up] Notable Insights from the 2026 Edition of "The CMO Survey"

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Source:  "The CMO Survey" (This month's Research Round-Up focuses exclusively on the 2026 edition of "The CMO Survey....
Sunday, April 12, 2026

Why CMO Candidates Should Uncover and Confront Mismatched Expectations

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A recent post at LinkedIn described a situation that occurs far more that it should. The post author wrote that he had been contacted by a C...
Sunday, March 29, 2026

"Buyability" Isn't Really New, But It Is Really Important

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For the past several months, I've been following developments relating to a research and thought leadership initiative launched by Linke...
Sunday, March 15, 2026

[Research Round-Up] B2B Marketing Benchmarks, a CMO Outlook, and How Humans Decide

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(This month's Research Round-Up features three reports that address a wide range of issues relevant to marketing. Two of the reports (by...