Sunday, September 28, 2025

What Has (and Hasn't) Changed in B2B Marketing

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"What has been will be again, what has been done will be done again, there is nothing new under the sun." Ecclesiastes  1:9 (New I...
Sunday, September 14, 2025

Long Live the 4Ps!

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Source:  Shutterstock The latest salvo of criticism aimed at the venerable 4Ps of marketing was fired by Joanne Seddon, the CEO of the Marke...
Sunday, August 31, 2025

[Book Review] A Playbook for Leading Marketing in a VUCA (Volatile-Uncertain-Complex-Ambiguous) World

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Source:  Greenleaf Book Group Human beings are hard-wired to crave predictability and detest uncertainty. We all want to know that our decis...
Sunday, August 17, 2025

Six Key Steps to Winning CFO (and CEO) Support for Increased Investment in Brand Marketing

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After languishing in the shadow of performance marketing for more than two decades, B2B brand marketing is experiencing a renaissance. The n...
Sunday, August 3, 2025

Thought Leadership or Brand - Which Matters More to "Hidden Buyers"?

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Edelman and LinkedIn recently published their 2025 B2B Thought Leadership Impact Report , which was based on a survey of 1,934 management-le...
Sunday, July 20, 2025

[Research Round-Up] The Latest Edition of "The CMO Survey" and a New Survey by EMARKETER

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  (This month's Research Round-Up features the Spring 2025 edition of "The CMO Survey" and a new survey of senior B2B marketer...
Sunday, July 6, 2025

How to Make Sustainability Marketing Effective Marketing

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(This is the third of three posts discussing the use of environmental claims in marketing. The first two posts in the series can be found  h...