Sunday, January 18, 2026

Has the Influence of the Marketing Function Declined?

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(David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, "Marketing is too important to be left to the...
Saturday, January 3, 2026

Looking Back, Looking Forward - 2026 Edition

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Source:  Shutterstock The beginning of a new year is what behavioral scientists call a temporal landmark - a date that is more meaningful t...
Sunday, December 21, 2025

Three "Ugly Duckling" Posts From 2025

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A couple of weeks ago, I published the list of my ten most popular posts of 2025 . I ranked posts based on cumulative total reads, which mea...
Sunday, December 7, 2025

Our 10 Most Popular Posts of 2025

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This will be my last regularly scheduled post for 2025, and I want to thank everyone who has spent some of his or her valuable time reading ...
Sunday, November 23, 2025

[Research Round-Up] 6sense Study Provides Critical Insights on B2B Buyer Behavior

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Source:  6sense 6sense published the findings of its "2 025 B2B Buyer Experience Study " (the "2025 Study") earlier this...
Sunday, November 9, 2025

Why Mission Is the Critical Foundation of Effective Marketing Planning

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The fourth quarter of 2025 is well underway, which means many B2B marketers have begun planning for next year. Marketing planning processes ...
Sunday, October 26, 2025

[Book Review] A Practitioner's Guide to Brand Associations

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Source:  Ullrich Appelbaum After languishing in the shadow of demand generation marketing for more than two decades, B2B brand marketing is ...