Showing posts with label Account-Based Marketing. Show all posts
Showing posts with label Account-Based Marketing. Show all posts
Sunday, March 2, 2025

Cracking the Code on Strategic ABM Success

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  The Story of ABM Over the past two-plus decades, account-based marketing ( ABM ) has evolved from a niche marketing discipline used mainly...
Sunday, October 6, 2024

Are Your Revenue Generation Programs Targeting the Right Customers?

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  Source:  Shutterstock (This post is an edited/updated version of a post I published early last year. With the fourth quarter of 2024 now u...
Sunday, March 26, 2023

[Deep Dive] Why Your Account-Based Strategies May Not Be Focused On the Right Customers

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  Source:  Shutterstock Key Takeaways A growing number of companies are adopting account-based programs that treat customers differently bas...
Sunday, January 22, 2023

[Book Review] A Must-Read Guide To Igniting Account-Based Growth

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Source:  Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing o...
Sunday, August 28, 2022

The Inevitable Convergence of ABM and Classic Demand Gen Marketing

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For the past few years, Forrester Research has been arguing that account-based marketing and "classic" demand generation marketing...
Sunday, March 13, 2022

[Research Round-Up] ABM, Marketing Spending and Next Generation Events

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  (This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group...
Sunday, August 22, 2021

Marketing Week Article Takes Aim At Account-Based Marketing

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Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing...
Sunday, June 2, 2019

New Insights on Real-World ABM Strategies and Practices

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SiriusDecisions recently published an e-book that describes some of the major findings from its 2019 State of Account-Based Marketing ...
Sunday, March 24, 2019

The Benefits and Limitations of Look-Alike Modeling

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Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligen...
Sunday, February 17, 2019

ABM Supports (But Doesn't Create) Better Sales-Marketing Alignment

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Some pundits contend that account-based marketing will create better alignment between marketing and sales. In reality, ABM can be a cat...
Sunday, November 18, 2018

Where Account-Based Marketing Stands in 2018

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Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous confer...