Showing posts with label B2B Buyers. Show all posts
Showing posts with label B2B Buyers. Show all posts
Sunday, August 16, 2026

Why You Shouldn't Rely Too Much on Best Practices

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Many marketing leaders and frontline marketers have a "thing" for marketing best practices. And, it's easy to understand why. ...
Sunday, August 2, 2026

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

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Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics curren...
Sunday, July 19, 2026

What Would Peter Drucker Say?

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Peter Drucker is universally regarded as one of the most influential voices in the field of business management of the past 80 years. During...
Sunday, July 5, 2026

How to Win With Buyers Before They Become Buyers

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In my last post , I introduced the concept of opportunistic learning . I wrote that information has become so abundant and easily accessible...
Sunday, June 21, 2026

Why B2B Marketers Need to Know About "Opportunistic Learning"

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One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent busin...
Sunday, May 24, 2026

NetLine's Latest Data Reveals How Business Professionals Actually Consume Content

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Source:  NetLine Corporation NetLine Corporation recently published its " 2026 State of B2B Content Consumption & Demand Report. ...
Sunday, March 29, 2026

"Buyability" Isn't Really New, But It Is Really Important

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For the past several months, I've been following developments relating to a research and thought leadership initiative launched by Linke...
Sunday, November 23, 2025

[Research Round-Up] 6sense Study Provides Critical Insights on B2B Buyer Behavior

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Source:  6sense 6sense published the findings of its "2 025 B2B Buyer Experience Study " (the "2025 Study") earlier this...
Sunday, August 3, 2025

Thought Leadership or Brand - Which Matters More to "Hidden Buyers"?

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Edelman and LinkedIn recently published their 2025 B2B Thought Leadership Impact Report , which was based on a survey of 1,934 management-le...
Sunday, June 8, 2025

Making Sustainability Marketing Work - Part 1

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(The political backlash against ESG and other aspects of so-called "woke capitalism" is creating a conundrum for some marketers. O...
Friday, May 9, 2025

Why Motivation, Not Emotion, Is the Real Key to Marketing Effectiveness

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Many marketing pundits are advising B2B marketers to connect with potential buyers on an emotional level. And at first glance, this advice a...
Sunday, April 13, 2025

When the Most Important Goal in B2B Marketing Is to be Remembered

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Over the past several months, I've come to believe that we need a new operating model of B2B marketing, one that more accurately reflect...
Sunday, March 30, 2025

[Research Round-Up] A Detailed Look at Real-World B2B Buying

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(This month's Research Round-Up discusses the 2024 B2B Buyer Experience Study by 6sense. The 6sense study provides detailed insights reg...