Showing posts with label Marketing Strategy. Show all posts
Showing posts with label Marketing Strategy. Show all posts
Sunday, August 30, 2026

Strategy Has Assimilated Many Aspects of Marketing, and That's Not Necessarily Bad

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"We are the Borg. You will be assimilated. Resistance is futile." Over the past half century, strategy has become the primary mech...
Sunday, August 16, 2026

Why You Shouldn't Rely Too Much on Best Practices

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Many marketing leaders and frontline marketers have a "thing" for marketing best practices. And, it's easy to understand why. ...
Sunday, August 2, 2026

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

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Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics curren...
Sunday, July 19, 2026

What Would Peter Drucker Say?

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Peter Drucker is universally regarded as one of the most influential voices in the field of business management of the past 80 years. During...
Sunday, June 21, 2026

Why B2B Marketers Need to Know About "Opportunistic Learning"

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One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent busin...
Sunday, June 7, 2026

How CMOs Can Cultivate Strategic Influence

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Many marketing pundits and practitioners now believe the marketing function in most companies has less influence than it should have. Market...
Sunday, May 24, 2026

NetLine's Latest Data Reveals How Business Professionals Actually Consume Content

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Source:  NetLine Corporation NetLine Corporation recently published its " 2026 State of B2B Content Consumption & Demand Report. ...
Sunday, April 12, 2026

Why CMO Candidates Should Uncover and Confront Mismatched Expectations

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A recent post at LinkedIn described a situation that occurs far more that it should. The post author wrote that he had been contacted by a C...
Sunday, March 29, 2026

"Buyability" Isn't Really New, But It Is Really Important

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For the past several months, I've been following developments relating to a research and thought leadership initiative launched by Linke...
Sunday, March 1, 2026

A Powerful (But Not Easy) Way to Boost the Influence of Marketing

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In my latest three posts ( here , here , and here ), I've been discussing the widely-held perception among marketers that the marketing ...
Saturday, February 14, 2026

How to Elevate the Influence of the Marketing Function

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Source:  Shutterstock Many marketers believe that the marketing function in most companies doesn't have as much influence as it should h...
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Sunday, February 1, 2026

What the Rise of Strategy Meant (and Means) for Marketing

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Many marketers now believe that the marketing function in many companies has less influence than it should have - or once had. As one exampl...
Sunday, January 18, 2026

Has the Influence of the Marketing Function Declined?

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(David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, "Marketing is too important to be left to the...
Saturday, January 3, 2026

Looking Back, Looking Forward - 2026 Edition

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Source:  Shutterstock The beginning of a new year is what behavioral scientists call a temporal landmark - a date that is more meaningful t...