Tuesday, May 31, 2011

What is a Marketing Asset Management Solution?

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Marketing automation is a hot topic in the B2B marketing community.  According to most reports, the number of companies using marketing auto...
Wednesday, May 25, 2011

Reduce the Hidden Costs of Marketing Materials

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B2B marketers are understandably concerned about the performance of their campaigns and programs.  After all, the primary job of B2B marketi...
Tuesday, August 3, 2010

Increased Profits, Not Higher Sales, Determine Marketing ROI

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Return on marketing investment has become a hot topic as marketers seek to prove the value of their activities and programs and strive to bo...
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Wednesday, July 28, 2010

How MSP's Can Take Advantage of B2B Marketing Automation - Part 1

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The use of marketing automation technologies by B2B companies is growing rapidly, and the growth is likely to continue for the foreseeable f...
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Wednesday, June 23, 2010

For More Accurate Marketing ROI, Think Incrementally

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Return on investment (ROI) is a financial measure that managers use to guide major investment decisions.  For example, suppose that you are ...
Tuesday, June 15, 2010

Analyzing the ROI Formula - Part 3

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This post concludes my discussion of the individual components of the formula used to calculate the return on investment (ROI) of marketing ...
Tuesday, June 8, 2010

Analyzing the ROI Formula - Part 2

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This post continues our discussion about measuring the performance of marketing, including the use of marketing return on investment (ROI). ...