Sunday, October 30, 2011

Marketing Collateral Remains Critical (But Buyers' Preferences are Changing)

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Earlier this month, Eccolo Media released its 2011 B2B Technology Collateral Survey Report . This survey focused on business buyers who had ...
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Wednesday, October 19, 2011

Building the Business Case for Marketing Asset Management

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Even if you're certain that a marketing asset management solution would be beneficial for your company, you'll still be required to ...
2 comments:
Tuesday, October 11, 2011

When Content Marketing Really Matters

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Content marketing has become an essential marketing tactic for many B2B companies. According to research by Junta42 and MarketingProfs , nin...
Sunday, October 2, 2011

How Content Marketing Accelerates the Buying Process

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Today's business decision makers are more skeptical, more frugal, and more easily distracted than ever. As a result, it's harder to ...
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Tuesday, September 20, 2011

How to Choose the Right Marketing Asset Management Solution

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Implementing a marketing asset management solution is a big step for most companies.  Not only does it represent a significant financial inv...
4 comments:
Sunday, September 11, 2011

It's Time to Combine Marketing and Sales

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Suppose you were hired to design and implement an entirely new demand generation system for a large or mid-sized B2B company.  The board of ...
Wednesday, August 31, 2011

Is a Marketing Asset Management Solution Right for Your Business?

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Prompted by growing demands from the corner office, marketers in all kinds of companies are seeking innovative ways to improve marketing pro...
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