Sunday, November 27, 2011

Why Customers Should Be the Heroes of Your Case Studies

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Customer case studies are one of the most popular and influential kinds of marketing content used by B2B companies. New research by Eccolo M...
2 comments:
Tuesday, November 15, 2011

What "The Challenger Sale" Can Teach Us About Content Marketing

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The Challenger Sale by Matthew Dixon and Brent Adamson is one of the most important books on selling that's appeared in the last several...
2 comments:
Tuesday, November 8, 2011

Why a Blog (Still) Matters in Marketing

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B2B marketers have more ways than ever to publish and share marketing content. LinkedIn, Facebook, Twitter, YouTube, Slideshare, and Scribd ...
4 comments:
Sunday, October 30, 2011

Marketing Collateral Remains Critical (But Buyers' Preferences are Changing)

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Earlier this month, Eccolo Media released its 2011 B2B Technology Collateral Survey Report . This survey focused on business buyers who had ...
2 comments:
Wednesday, October 19, 2011

Building the Business Case for Marketing Asset Management

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Even if you're certain that a marketing asset management solution would be beneficial for your company, you'll still be required to ...
2 comments:
Tuesday, October 11, 2011

When Content Marketing Really Matters

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Content marketing has become an essential marketing tactic for many B2B companies. According to research by Junta42 and MarketingProfs , nin...
Sunday, October 2, 2011

How Content Marketing Accelerates the Buying Process

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Today's business decision makers are more skeptical, more frugal, and more easily distracted than ever. As a result, it's harder to ...
2 comments: