Sunday, June 24, 2012

In Marketing, More Isn't Necessarily Better

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About once a month, I am publishing a post that shares insights I've discovered at another blog. This month, the insight comes from the ...
2 comments:
Sunday, June 17, 2012

Why Lead Nurturing Needs a Human Touch

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It's now clear that nurturing leads is critical for companies with long sales cycles. Several research studies from a couple of years ag...
Sunday, June 10, 2012

What To Do When Growth Stalls

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The fundamental purpose of marketing is to generate revenue and drive revenue growth. Everything we do as marketers is (or should be) focus...
Sunday, June 3, 2012

How Stealth Buyers Change the Rules for B2B Demand Generation

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Sixteen years ago, Andrew Grove introduced the business community to something called a strategic inflection point . In his best-selling boo...
2 comments:
Monday, May 28, 2012

Help Your Prospects Find the Rest of the Story

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One nice thing about publishing a blog is that it allows me to share the insights of really smart people. I frequently use blog posts to poi...
Monday, May 21, 2012

The Value of Persistence in Lead Generation

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In an earlier post , I argued that persistence is critical for effective lead generation in today's B2B marketing environment. Business ...
5 comments:
Tuesday, May 15, 2012

Why You Need More Than Case Studies

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Customer case studies are one of the most popular types of marketing content used by B2B companies. According to research by Eccolo Media , ...