Sunday, January 27, 2013

How Much is a Marketing Asset Management Solution Worth?

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Pressed by senior business executives to maximize the return on marketing spend, astute marketers are aggressively seeking ways to boost the...
Saturday, January 19, 2013

Why Hasn't Traditional Marketing Died?

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In marketing circles, it's been fashionable for several years to proclaim the impending demise of traditional advertising and marketing ...
5 comments:
Sunday, January 13, 2013

Should Marketing or Sales Lead Demand Generation?

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Over the past few years, two distinct approaches to B2B demand generation have emerged. Both of these models have evolved in response to pro...
Sunday, January 6, 2013

Will Your Marketing Content Help You "Make the Cut?"

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I'm not a big fan of professional golf, although I do watch at least part of the four "major" tournaments that are held each y...
Wednesday, January 2, 2013

What is a "Sales-Ready Lead?"

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One of the most important requirements for an effective B2B demand generation system is a clear understanding of who constitutes a sales-rea...
1 comment:
Saturday, December 29, 2012

The Most Popular Posts at B2B Marketing Directions

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This will be my last post for 2012, and I want to thank everyone who has spent some of his or her valuable time reading this blog. I hope th...
Sunday, December 23, 2012

Year-End Lessons From the Past

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Early in my business career, I was privileged to have a great B2B sales mentor. I met William in 1988 and interacted with him frequently unt...