Sunday, March 31, 2013

Identifying the Questions Your Prospects Need to Answer

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At the most basic level, successful B2B marketing and sales depend largely on having solid answers to four questions: Why do companies an...
1 comment:
Sunday, March 24, 2013

Why You Need to Think Twice About Cold Calling

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The effectiveness of cold calling as a lead generation tactic is still a much-debated topic in B2B marketing and sales circles. Many thought...
3 comments:
Sunday, March 17, 2013

Let's End the Obsession with Marketing ROI

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Periodically, I feel the urge to rant about the current obsession with marketing ROI. I say obsession, not because marketing ROI isn't a...
Sunday, March 10, 2013

Three Questions Your Content Marketing Plan Must Answer

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It's now abundantly clear that content marketing is a core marketing tactic for many companies. Research by the Content Marketing Instit...
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Saturday, March 2, 2013

How to Avoid Marketing Automation Failure

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I don't write frequently here about B2B marketing automation, primarily because there's a wealth of information already available on...
1 comment:
Sunday, February 24, 2013

Think "Close and Deep" for Effective Demand Generation

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During the Cold War, US Army leaders in Europe faced a disconcerting situation. Their mission was to defend NATO members in the event of an ...
Sunday, February 17, 2013

Why Content Marketing is the Best Way to Build the Brand

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Howard Sewell with Spear Marketing recently published a blog post titled, " Has Content Marketing Made Branding Obsolete? " He ar...
4 comments: