Sunday, July 27, 2014

Inbound Marketing After 9 Years - From Exaggerated Expectations to Core Marketing Strategy

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Inbound marketing will be ten years old in 2015. The term inbound marketing was coined in 2005 by Brian Halligan, the co-founder and CEO of ...
Sunday, July 20, 2014

What Milkshakes Can Teach Us About Marketing

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The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential b...
Sunday, July 13, 2014

For Better Marketing Decisions, Think Incrementally

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Measuring marketing return on investment ( MROI ) has become increasingly popular, as marketers face growing pressures to demonstrate the va...
Sunday, July 6, 2014

Great Marketing Content Always Requires Trade-Offs

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In a landmark article for the Harvard Business Review , Michael E. Porter wrote that the essence of business strategy is choosing to perform...
Sunday, June 29, 2014

Marketing Budget Shifts From Traditional to Digital Are Slowing

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For most of the past decade, numerous research studies have documented two clear marketing trends: First, spending on digital marketing m...
Sunday, June 22, 2014

When Will Price Changes Be Profitable?

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Price is one of the traditional 4P's of the marketing mix, and pricing is or should be a core component of every company's business ...
Sunday, June 15, 2014

Who Should Be Responsible for Acquiring New Leads?

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For B2B companies that sell complex products or services, keeping the sales pipeline filled with qualified leads is vital to sustaining both...
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