Sunday, August 21, 2016

What Makes Thought Leadership Content Effective?

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The Economist Group recently published a report that provides several interesting perspectives on the development, use, and effectiveness...
Sunday, August 14, 2016

Does Personalization Undermine Consensus Buying?

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In an earlier post , I discussed some of the findings of a recent research study by Demand Metric that focused on the state of content pe...
Sunday, August 7, 2016

Sales Enablement Best Practices and Challenges

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Sales enablement has been one of the hottest topics in B2B marketing and sales for the past few years. Last year, CSO Insights launched a...
Sunday, July 31, 2016

Why You Need to Understand More Than the "Buying Process"

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Understanding how potential customers make buying decisions is critical for successful B2B demand generation. But research shows that thi...
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Sunday, July 24, 2016

Lies, Damn Lies, and B2B Marketing Surveys

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Research surveys and their associated reports have become important marketing tools for many kinds of B2B companies. They are particularl...
Sunday, July 17, 2016

Activity Metrics Still Matter in Measuring Marketing Performance

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Faced with growing demands by senior business leaders to demonstrate the value that marketing brings to the business, marketers have made...
Sunday, July 10, 2016

Why B2B Marketers Need to Care About "Casual Learning"

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Much of the conversation in the B2B marketing world over the past several years has revolved around the emergence of empowered and indep...
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