Sunday, January 27, 2019

Focus on "High-Yield Behaviors" to Drive Revenue Growth

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In my previous two posts, I've discussed the expanding role of marketing in driving business growth. Recent research shows that many m...
Sunday, January 20, 2019

Both Market and Customer Expertise are Needed to Drive Growth

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Marketing has always been associated with revenue generation and growth, but a rising number of marketing leaders now contend that busine...
Sunday, January 13, 2019

Have Marketers Fully Embraced the Growth Challenge?

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The role of marketing was a major topic of conversation last year, and there is a widespread belief that marketing's scope of respons...
Sunday, December 30, 2018

Our Most Popular Posts of 2018

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This will be my last post of 2018, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal...
Sunday, December 16, 2018

Research Demonstrates the Financial Impact of Trust

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Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been view...
Sunday, December 9, 2018

The Unfinished Business of Sales-Marketing Alignment

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Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn...
Sunday, December 2, 2018

The Most Critical Skill for Tomorrow's CMO

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A recent article at the Harvard Business Review website argues that many chief marketing officers are at a career crossroads and face f...