Sunday, July 28, 2019

Why One Strategy for the Status Quo Isn't Enough

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B2B purchases come in all shapes and sizes, and B2B buying decisions are made under a wide variety of circumstances. The context of a buy...
Sunday, July 21, 2019

Measuring the Maturity of Marketing Operations

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A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of...
Sunday, July 14, 2019

New Research on the Attributes of Complex Buying Decisions

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Demand Gen Report recently published the findings of its eighth annual B2B Buyers Survey . The 2019 survey received responses from more...
Sunday, July 7, 2019

McKinsey on How CMOs Can Effectively Lead Growth

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Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO ...
Sunday, June 30, 2019

Despite Challenges, Marketers Remain Committed to CX Technologies

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In my last post , I discussed some of the findings from a recent study by The Harris Poll and RedPoint Global. Addressing The Gaps In Cus...
Sunday, June 23, 2019

New Research Highlights Personalization, Privacy, and Customer Experience Performance

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Senior company leaders in virtually all types of businesses now recognize that providing great customer experiences is a critical source ...
Sunday, June 16, 2019

With Personalization, Less Can Be More

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There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view perso...