Sunday, September 27, 2020

Mid-Summer Research Updates COVID's Impact on B2B Marketing

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                                  Image Source:  Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a usefu...
Sunday, September 20, 2020

What Brand Marketing and Anchovies Have in Common

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  In Italian cooking, anchovies - those salty little fish that usually come in tins or jars - are often added to a variety of sauces and dis...
Sunday, September 13, 2020

The Promise and Perils of Focusing on "In-Market" Prospects

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Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is inform...
Sunday, September 6, 2020

What Has - and Hasn't - Changed in B2B Marketing

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"What has been will be again, what has been done will be done again, there is nothing new under the sun." Ecclesiastes 1:9 (New I...
Sunday, August 30, 2020

Why Human Psychology Still Matters in B2B Marketing

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                              Image Source:  The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles...
Sunday, August 23, 2020

COVID Is Driving a Step-Change in E-Commerce - And That Also Means B2B

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  For the past several weeks, a chorus of business analysts and marketing pundits have been proclaiming that the COVID-19 pandemic is drivin...
Sunday, August 16, 2020

How CMOs Can Build Strong Relationships With CFOs . . . And Why They Should

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   Image Source:  The B2B Institute/IPA For several years, marketing leaders have faced growing pressures from CEOs and other senior busines...