Sunday, November 29, 2020

What B2B Buyers Rely On to Make Purchase Decisions

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Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. The 2021 B2B Buying Disconnect r...
Sunday, November 22, 2020

New Research Unveils the Attributes of B2B Technology Buying and Selling

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Image Source:  TrustRadius This month, TrustRadius published the findings of its fifth annual B2B buying disconnect study. The 2021 B2B Buyi...
Sunday, November 15, 2020

More Evidence on How B2B Marketers Have Responded to COVID-19

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Image Source:  Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impac...
Sunday, November 8, 2020

Research Maps Spending on Content Marketing

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  Image Source:  The Branded Content Project/Borrell Associates Inc. Companies in the United States will spend $63.3 billion on content mark...
Sunday, November 1, 2020

Gartner Research Maps the Landscape of Marketing Operations

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  Image Source:  Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The...
Sunday, October 25, 2020

Understanding the "Non-Rational" Dimensions of B2B Buying

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  It's now clear that human decision making is usually a mix of rational and non-rational components. The recognition of this fact began...
Sunday, October 18, 2020

Google Takes a Fresh Look at the Buying Process

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  Marketers have been striving to understand how people make buying decisions for decades. In fact, the earliest formal description of the b...