Sunday, August 29, 2021

Revenue Growth Is "Job 1" for B2B Marketers

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Over two decades ago, Sergio Zyman, the one-time chief marketing officer of Coca-Cola, wrote, "The sole purpose of marketing is to get ...
Sunday, August 22, 2021

Marketing Week Article Takes Aim At Account-Based Marketing

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Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing...
Sunday, August 15, 2021

An Updated Look At the State of Marketing Budgets

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Image Source:  Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021 . The firm hosted a webinar and publis...
Sunday, August 8, 2021

Surprise! Survey Respondents Don't Always Tell the Truth

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  "People don't think how they feel, they don't say what they think, and they don't do what they say." David Ogilvy, F...
Sunday, August 1, 2021

Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

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This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibil...
Sunday, July 25, 2021

How To Evaluate Survey Findings and Reports With a Discerning Eye

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Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer market...
Sunday, July 18, 2021

How Senior Business Leaders View the Role and Performance of Marketing

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Source:  CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate ...