Sunday, February 27, 2022

[Deep Dive] For Better Marketing Measurement - Draw a Map

›
  Image Source:  Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the bus...
Sunday, February 20, 2022

The "Head Start" B2B Marketers Can't Afford to Ignore

›
Imagine you are a talented track athlete who is about to run a 100-yard dash. Your competitors are all capable athletes, but you'll have...
Sunday, February 13, 2022

[Research Round-Up] B2B Buyer Preferences, Online B2B Buying and Personalization

›
(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be u...
Saturday, February 5, 2022

[Book Review] Welcome to the "Fifth Paradigm" of Marketing

›
Source:  Amazon Yesterday, a Google search using the term future of marketing returned over 500,000 results, and my search was limited to t...
Saturday, January 29, 2022

[Deep Dive] Is Purpose Marketing Right for Your Company?

›
Source:  Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, im...
Sunday, January 23, 2022

More Evidence that Marketing to Out-of-Market Prospects Really Matters

›
Source:  WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn't ignore "out-of-m...
Saturday, January 15, 2022

[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience

›
(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn exam...