Sunday, January 29, 2023

[Research Round-Up] The Continuing Importance of B2B Thought Leadership

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Source:  Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by E...
Sunday, January 22, 2023

[Book Review] A Must-Read Guide To Igniting Account-Based Growth

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Source:  Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing o...
Sunday, January 15, 2023

The Yin and Yang of High-Performance Marketing

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Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and ...
Sunday, January 8, 2023

Looking Back, Looking Forward

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The beginning of a new year is what behavioral scientists call a temporal landmark, a time that stands apart from other times and often prom...
Sunday, December 18, 2022

Our Most Popular Posts of 2022

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This will be my last post of 2022, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal he...
Sunday, December 11, 2022

Why You Should Spend Part of Your Marketing Budget on Things That May Not Work

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Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. But optimization...
Sunday, December 4, 2022

4 Questions You Should Ask Before You "Go All In" on Personalization

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It's almost an article of faith among marketers that delivering personalized content and experiences to customers and potential buyers w...