Sunday, July 30, 2023

Not Everything In Marketing Can Be Measured

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In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to...
Sunday, July 23, 2023

How to Judge the Strength of Your Value Propositions

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Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value propos...
Sunday, July 16, 2023

[Book Review] Why You Shouldn't Always Try To Reinvent the Wheel

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Source:  Amazon In his new book, Evolutionary Ideas:  Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd....
Sunday, July 9, 2023

[Research Round-Up] Insights on B2B Marketers, B2B Buyers, and Marketing "Superpowers"

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(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state...
Sunday, July 2, 2023

What B2B Marketers Can Learn From Missing Bullet Holes

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Image Source:  Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. Bu...
Sunday, June 25, 2023

[Deep Dive] Should Marketers Rely on Intuition?

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  Source:  Shutterstock Key Takeaways Intuition is a cognitive process that draws on our past experiences and subconscious memories to produ...
Sunday, June 18, 2023

How To Make Your Survey Reports More Credible To Buyers

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Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your ...