Sunday, January 28, 2024

Are the 4P's Still Relevant for Today's Marketers?

›
Source:  Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in ...
Sunday, January 21, 2024

[Research Round-Up] AI vs. Humans - Round 1

›
Source:  Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about arti...
Sunday, January 14, 2024

[Book Review] An Authoritative Road Map To High-Impact Content Marketing

›
Source:  Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy . Rose's book is one ...
Sunday, January 7, 2024

Looking Back, Looking Forward - 2024 Edition

›
Source:  Shutterstock The beginning of a new year is what behavioral scientists call a temporal landmark, a date that stands out as more mea...
Sunday, December 31, 2023

Three Posts From 2023 That Are Worth Reading in 2024

›
A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which mean...
Sunday, December 17, 2023

Our Most Popular Posts of 2023

›
This will be my last post of 2023, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal he...
Sunday, December 10, 2023

How to Set Realistic Revenue Growth Goals for 2024

›
Source:  Shutterstock Establishing objectives is an integral part of any business planning process, and some of those goals inevitably relat...