Image Source: Allocadia
Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors.
- The first series of posts (available here, here, and here) discussed the findings of a special edition of The CMO Survey that was fielded in May.
- In July, I published a post (Research Highlights How COVID-19 Has Changed B2B Buyer Behaviors) that described the results of an April survey conducted by Wunderman Thompson Commerce. The research focused primarily on the expanding role of e-commerce in B2B buying.
- Most recently, I published a post (Mid-Summer Research Updates COVID's Impact on B2B Marketing) discussing a June survey by Edelman and LinkedIn. This survey asked B2B marketers about how buying behaviors had changed and what actions they need to take to respond to those changes.