Our Most Popular Posts for 2020

This will be my last post of 2020, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find informative, thought-provoking, and useful, and I've been immensely gratified by the attention and engagement this blog has received.

For the past several years, I've used my last post of the year to share which posts have been most widely read. The COVID-19 pandemic has obviously been the dominant event of 2020, and I have devoted several posts to COVID-related topics during the year. So this year, I'm providing two "top five" lists - one containing COVID-related posts, and one including posts on other marketing topics.

For these lists, I'm only considering posts that were published in 2020. I've ranked the posts based on cumulative total reads, so posts published early in the year have an advantage.

So in case you missed any of them, here are our top five most popular "non-COVID" posts for 2020:

1. Why It's Time To Rethink Personalization
2. Unconventional Views on B2B Growth
3. What "Professional" B2B Buyers Want
4. Should Sustainability Be Part of Your Brand Story?
5. Moving Beyond Mere Sales-Marketing "Alignment"

And here are the top five COVID-related posts:

1. It's Time for Senior Leaders to Begin Planning for the "Next Battle"
2. COVID-19's Surprising Impact on Marketing Spending
3. A Worthwhile Perspective on the Economic Impact of the Coronavirus
4. How to Approach Marketing Planning for the Balance of 2020
5. How COVID-19 Has Changed Customer Behavior

Happy New Year, everyone!

Image courtesy of Republic of Korea via Flickr CC.