Our 10 Most Popular Posts of 2024

This will be my last post of 2024, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal here has always been to provide content that readers will find informative, thought-provoking, and useful, and I've been immensely gratified by the attention and engagement this blog has received.

For several years, I've used my last post of the year to share which posts have been most widely read. For this list, I'm only considering posts published in 2024. I've ranked the posts based on cumulative total reads. Therefore, those published early in the year have an advantage.

So, in case you missed any of them, here are our ten most popular posts of 2024.

    1.    [Research Round-Up] The Effectiveness of AI-Generated Images for Marketing 

    2.    [Research Round-Up] Insights From "The CMO Survey" and Nielsen's Annual Marketing Report

    3.    [Research Round-Up] The Latest From NetLine On B2B Content Consumption   

    4.    The Powerful Head Start B2B Marketers Shouldn't Ignore

    5,    [Research Round-Up] New Study Shows the Continuing Value of B2B Thought Leadership

    5.    Why B2B Marketers Need to Care About "Opportunistic Learning"

    7.    Decoding the Critical Components of Buyer Trust

    8.    Halos, Horns, and Content Marketing 

    9.    Is B2B Brand Marketing Making a Comeback? 

    10.   Is B2B Marketing Fulfilling Its Revenue Growth Mandate?

Happy holidays to everyone, and best wishes for a great 2025!

Illustration courtesy of Dark Dwarf via Flickr (CC).